The Studio Behind REDXEL
Founder-led. Clarity-driven. Every project guided from strategy to final delivery.
Alex Solano – Founder & Creative Director
Alex Solano is the founder and creative director of REDXEL. With over 15 years across branding, web design, packaging, and digital production, he leads every project from strategy through delivery, ensuring consistent communication, clear design direction, and production-ready results.
How REDXEL Works
REDXEL is a founder-led studio, not an agency with a rotating cast. Every project starts and ends with Alex: one point of contact, consistent direction, no handoffs to junior designers or account managers.
Direct Creative Lead: Alex drives every brief, concept, and revision. You work with the person making decisions, not a middleman.
Trusted Collaborators: For specialized production needs, REDXEL brings in vetted collaborators, always under Alex's direction.
Start to Finish: Strategy, design, production, delivery. Every phase guided by the same creative eye, so nothing gets lost in translation.
Ready to work with the studio?
Let's build something clear, bold, and built to last. Reach out or explore what REDXEL does.