2nd Floor: Bar and Restaurant Logo Design
A gold, black, and white identity system for 2nd Floor, a bar and restaurant, built around a circular emblem pairing a stylized 2 with a martini glass, developed from early concept exploration into a full gold lockup family.
Framing the Challenge
2nd Floor needed an elegant, upscale identity for a bar and restaurant, flexible enough to support a full brand rollout across collateral and apparel.
Key Objectives
- Explore icon directions built around a stylized 2 and martini glass
- Develop a circular emblem paired with a bar and restaurant wordmark
- Build out a full gold lockup family in icon, horizontal, stacked, and compact configurations
- Deliver black and white positive and reversed treatments for flexible use
Crafting the Solution
REDXEL began with concept exploration of a circular emblem combining a stylized 2 with a martini glass and citrus garnish, then developed a broad system of icon and lockup variations in black, white, and gold across light and dark backgrounds, refined the direction into a final gold gradient lockup family, and delivered matching black and white positive and reversed treatments. The identity is presented across premium black and gold bar and restaurant collateral and on apparel.
Real Results
The final identity is a gold gradient circular emblem and wordmark system delivered as a full lockup family, icon only, horizontal, stacked, and compact, with black and white positive and reversed variants.
The REDXEL Impact
2nd Floor received an elegant, upscale identity system supporting a full brand rollout across business cards, social media, signage, and apparel.
What We Delivered
- Primary gold gradient emblem and wordmark lockup family
- Icon only, horizontal, stacked, and compact configurations
- Black and white positive and reversed treatments
- Complete professional export package